A refreshed look

Since 2010 and the start of its five-year Strategic Plan, the Food Depository has been researching its brand as part of efforts to mobilize the public to end hunger. Prophet, a leading brand agency, began a comprehensive brand assessment in 2012. Prophet’s research showed that a refreshed logo would help the Food Depository better leverage its brand to gain more support to end hunger. The logo, the first new design in more than 25 years, was unveiled on April 26.

The refreshed design reflects the proud history of the Food Depository while looking to a bright future made possible by partners who share a common belief – that no one should go hungry in our community.

All logo design efforts were donated by Prophet.